Sunday, May 21, 2006

Sony Out-Roves Rove in 'Code'

Ahh, the games people play, especially politican people.

Frank Rich's insightful editorial in the NY Times upbraids Rovian Republican double-cross tactics along with the Democrats rather flat-footed attempts to emulate them. One would hope that after six years of such bait and switch schemes, voters won't be conned again--by either party.

Then again, Sony has been rather successful recently in employing the same techniques to cajole Christians into helping them market "The Da Vinci Code" "as a 'teaching moment' for Christian evangelists."

Pretty smart on Sony's part. But it doesn't say much for the astuteness of well-meaning Christians duped into supporting a film they would otherwise view as blasphemous. (Personally, I find the entire controversy about "The Da Vinci Code" to be ludicrous; it is a work of fiction, after all, and never pretends to be anything else.)

Yet "The Da Vinci Code" is, as Frank Rich asserts, "a perfect Hollywood metaphor for the American political culture of our day." -- and, regrettably, it brings to mind the lyrics from an old Pete Seeger song: "When will we ever learn? When will we e-ver learn?"

Click here to read Rich's op ed. Or click on the NYT links below:

The Rove Da Vinci Code
By Frank Rich
The New York Times

Photo credit: Frank Rich (The New York Times)

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