Has The Weekly Standard finally come to its senses? Not quite, but check out this clever promotion from Vanity Fair:A Vanities Cover-Flap Public Service
By Andrew Hearst
"Magazine publishers often send their newsstand editions into the world with "cover flaps" that tease the contents within. This is a handy way to pique the interest of passersby. But a cover flap can also be useful as an agent of mischief and lighthearted political agitation. Inside the October 2006 issue of Vanity Fair is a fake flap you can attach to a copy of The Weekly Standard. Simply get your hands on a copy of our October issue, turn to page 272, and follow the instructions below:
1. Cut and fold where indicated.
2. Hurry to a newsstand. Pick up the latest issue of The Weekly Standard. Wrap folded page around spine of magazine.
3. Return magazine to rack.
4. Step back a few paces and observe."
Hat Tip to TomPaine.com.
Technorati tags: Vanity Fair, The Weekly Standard, Warmongers, Publishers, Magazines, Media, Promotions, media, news, commentary
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